FREQUENTLY ASKED QUESTIONS
Is there a mis-print on the postcard I bought? The short
descriptive paragraph on the back of the card has nothing to do with the
image on the front.
- Our earliest postcards were parodies of the typical tourist
postcard (the kind that might feature the image of an unappealing main
street on the front, for example, but has a description on the back that
portrays the town as heaven-on-earth). We felt that our cards ought to
carry on that tradition of a seemingly far-fetched connection between the
front and the back. Although the images on the front of our cards moved
away from obvious parody, we kept the seemingly unrelated descriptions
on the back. However, in actual fact, our back paragraphs do have a connection
to the front. For example, on the Pig-Latin
Birthday postcard, the front shows farm animals gathered around
a cake. On the back, the first letter of each line of the descriptive paragraph
spells out E, I, E, I, O. Another example? On the Braille
postcard, the front has a text in embossed braille dots. On the back, the
paragraph has an accurate translation in English text. And also the Italian
translation of the English text -- for friends of the Venetian blind. We
have actually been told by a number of people that these paragraphs are
what they like most about the postcards. Honest.
Where do you get your ideas?
- The postcard images we create are developed from our
own ideas, based on things we are seeing, hearing, feeling, and thinking
about. For example, the Pay
Attention to Detail card resulted from seeing a woman whose hair
was startlingly cut totally flat on the top; the challenge was to think
of an interesting way to use that style of hair in a scene that would illustrate
a topic we were interested in. The series of map postcards came from thinking
about how the life of a person gets to the places in does -- from birth
to schooling, relationships, work, and death. The original idea was to
create some type of map that might show a place named Home, and then down
the road might be places like School, Broken Arm, Job, Wedding, Vacation,
Children, etc. Looking at an atlas, and discovering the interesting town
names that actually exist, led to the creation of An
Optimistic Map and A
Pessimistic Map -- and we now have put together over a hundred
thematic maps, ranging from Shakespeare to Astronomy to Cheese.
What's the origin of the name "Hold the Mustard"?
- Many years ago, in a land far, far away, one of the founding
partners was continually having to ask his travelling companions to "hold
the mustard" when it was their turn to prepare sandwiches. He said
that it made his mouth itch. (It may be noted here that a second partner
claims spinach makes his teeth itch -- but that's another story.) In any
case, the phrase "hold the mustard" was still being heard with
some regularity at the time a business name was needed.